Pricing Strategy & Testing
- Sponsored Products
- Percentage-off coupon promotions
- Sponsored Brands
- Lightning Deals
- Sponsored Display
- and Virtual Bundles
Zupax Marketing LLC
We Ensure You're Maximizing Your Amazon Product Detail Page
Amazon Catalog Organization
If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Applying an appropriate variation strategy can increase conversion by allowing shoppers to compare and select products based on applicable attributes such as color and size on a single product detail page.
The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.
Amazon Brand Registry
To register a brand on Amazon you must have a trademark. As part of our marketing services, we help clients apply for a trademark and then register an Amazon brand. Brand registry gives sellers greater control over their Amazon product listings. Amazon brand registry can elevate a sellers strategy. This is in part due to sellers utilizing what used to be called Enhanced Brand Content and is now called Amazon A+ Content. Our Amazon certified strategists help clients maximize their Amazon A+ efforts. Amazon allows brand owners to replace product descriptions with beautifully branded content that provides additional product details and use information. Adding Amazon A+ to product detail pages can help increase traffic, conversion rates and sales.
As your trusted partner Amazon agency, we will work to ensure no competitor is infringing on your copyrights and illegally selling your products. We have a system that can monitor and send automated removal requests — escalating to legal action — to ensure Buy Box leech removals. This helps protect you against Amazon leech scams to protect your store, your products and your brand.
Looking for an Amazon Agency that's Primed to Deliver?
A Transparent Amazon Marketing Agency
Amazon SEO
As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research and optimized descriptions that are clear and concise.
Amazon Advertising/PPC
Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. To move your products on Amazon, you have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon advertising experts put you in the game by establishing an optimal mix of sponsored product, sponsored brand, sponsored display, and video ads in Amazon Vendor Central or Amazon Seller Central.
Amazon Reporting & Analytics
We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. As part of our marketing services for Amazon, Zupax can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
