Influencer Marketing Playbooks
- Influencer marketing strategies
- Influencer matchmaking
- Content strategies
- Campaign management
- Tracking & measurement
- Social media advertising
Zupax Marketing LLC
Influencers are at the forefront of the virtualization of shopping
Influencer Marketing Consulting
Social listening
To better understand what your customers are saying about your brand and your competitors, IMA offers a bespoke social listening analysis. By accessing data from millions of sites across the web, we offer meaningful brand insights.
Brand lift studies
IMA partners with Nielsen and Memo2 to measure qualitative brand lift from your influencer marketing activities. Brand lift studies are able to measure the impact of specific influencer activities to prove brand lift.
Influencer marketing playbooks
We help brands develop more relevant, precise, authentic and cost-effective social media and influencer marketing strategies. By developing strategic and executional guidelines that allow brands to streamline their influencer activities across markets.
Competitor analysis
To ensure the best possible strategy for your influencer marketing campaign, IMA offers custom analyses of your direct competitors.
Legal & Compliance
CHANNELS
We use a Multi-Channel Social Media Approach
YouTube
Brand familiarity is 4x more effective by YouTube creators than celebrities
TikTok
A top trending song on TikTok typically starts trending on Spotify as well, illustrating the true influence of creators on TikTok.
LinkedIn is the perfect platform for B2B influencer marketing. Over 61M LinkedIn users are senior-level influencers.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
